Tribe Culture Change | LIFE SAVING RULES
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LIFE SAVING RULES

 

Integrating with other safety programmes

To keep our clients’ message going, we often link their culture programmes with other internal programmes, such as non-negotiable ‘Life Saving’ or ‘Golden’ rules. This creates synergy across the company’s internal communication, bringing messages to life.

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Life Saving Rules at Nokia

We helped Nokia develop and implement its global ‘Life Saving Rules’ programme. These are the critical rules that focus on Nokia’s biggest risks, the ones that are most likely to kill or seriously injure people, such as driving, working at height and working with electricity.

Focused, targeted campaign

Addresses the company's most serious risks: Driving, working at height and working with electricity.
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The campaign needed to be clear and simple; getting the message across that these rules are the absolute minimum that everyone working for, or with, Nokia must comply with – whatever else is happening.

 

We created a simple infographic using icons and headlines to represent each of the six rules. We used this ‘branding’ to create posters, managers guides and employee Z-cards.

 

We also put together a comprehensive, animated e-learning programme for Nokia’ s health and safety training course. This is a modular course, containing a series of multiple-choice questions that focus on behaviours, to check understanding of the Life Saving Rules.

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