Tribe Culture Change | MASTERCLASS
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Discover how industry leaders improve safety and quality at our FREE Masterclass in culture change and engagement.

Every month, we host a Masterclass for up to 12 executives. This day-long event is free to join and offers an exclusive opportunity for risk professionals to learn about the Tribe approach to engagement and culture change.


Each session is led by one of our Principal Consultants, who will share their experience and provide a detailed overview of the different stages of the culture change journey. It’s a great chance to network with fellow executives, from a cross section of industries, who are on the same culture change journey as you.


What will you learn?

  • Learn about fundamental engagement and culture change principles
  • Hear practical and pragmatic solutions
  • Experience key tools like ‘Effective Safety Discussions’ in action
  • Hear case studies of real culture change, where world-class organisations have reduced accident/incident rates by 30% in just 12 months and over 90% in 3-5 years
  • Start to design the programme that will deliver your desired outcomes.


Who should come along?


  • Senior safety, quality and risk professionals interested in culture change
  • Leaders concerned that safety or quality isn’t improving despite best efforts
  • Managers who want to re-energise their safety or quality message on the shop floor.

Masterclass dates 2017




The art and science of culture change isn’t just a clever slogan


It’s a smarter, more creative way to inspire sustainable performance in your organisation


Think eye-opening live drama that brings safety to life. Think emotive well-being messages that really stick – thanks to powerful psychology and

insightful cultural analysis.


Sound interesting?


On 30th March in London and 26th April in Birmingham, Tribe’s original, and ever-popular Masterclass returns; exploring these ideas and more in

two final events.


Meet other like-minded H&S leaders, while expert Steve Beswick shows how even your toughest challenges can be transformed into exciting

opportunities to crowdsource your culture change.


You’ll also discover how global brands gained an 80%-90% improvement in incident rates within 3-5 years using this approach.



  • March 30th – Hilton Paddington, London
  • April 26th –  Crowne Plaza, Birmingham NEC
  • July 27th – Crowne Plaza, Birmingham NEC
  • September 26th – Radisson Blu, Manchester



Inspiring Leaders Masterclass


We know you ‘get’ culture change. No doubt you already champion its benefits beyond reducing harm, like better efficiency, quality and morale.


If only senior decision-makers matched your commitment to that grand vision of the future, with a budget that made it happen.


In this Masterclass, we’ll show you how to sell a compelling case for culture change to senior stakeholders, with results they’ll find hard to ignore. You can even bring one of them along, to hear first-hand the benefits, both financial and commercial, of long-term investment in engaging your people.



  • May 25th – Radisson Blu, Manchester
  • June 27th – Hilton Paddington, London
  • October 26th – Crown Plaza, Birmingham NEC
  • November 28th – Hilton Paddington, London




Call Debbie Beecher on 00 44 (0)1253 444100 or email to reserve your place, or complete the form below.

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