Tribe Culture Change | What we can all learn from Indian road culture
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16 Dec What we can all learn from Indian road culture

One of the most striking differences between Western Europe and India is the collective behaviour on the roads. Sadly, the WHO report that more than 100,000 people are killed on the roads in India every year. The largest group is, unsurprisingly, the most vulnerable: pedestrians, cyclists and the drivers of 2 and 3 wheelers – motorbikes, scooters and auto-rickshaws.

Auto rickshaws lined up

Whilst witnessing the reality of Indian road culture isn’t something that I necessarily relish, it is certainly fascinating to observe – like I did on a recent trip there. It also has many parallels with the work JOMC do because it’s all about culture and the resultant behaviours.

Most interesting is the collective mindset of drivers. Everyone wants to be in front; every opportunity to gain an advantage and fill a gap is taken; nobody willingly gives way or lets another driver in. It certainly appears to be a case of every driver for themselves and the resultant disorder almost certainly slows everyone down.

On a three-lane road you could expect to find six vehicles across. At intersections the right of way appears to be dependent on the existing flow of traffic – until someone from a different direction manages to squeeze in thus allowing those behind them to follow-on with the new-found advantage. Once in a lane the tendency is to stay there which results in overtaking routinely occurring on both sides. Throw in for good measure a vehicle going the wrong way up a dual carriageway and of course the ubiquitous cow wandering blissfully across the road and you have, in short, complete lack of order and discipline.

India is full of very intelligent, sensible and resourceful people, so why does everyone behave like this on the roads?

Simple –it’s because everyone behaves like this on the roads. It is the driving culture and as is so often the case, it is a culture in which it’s almost impossible for any one individual not to conform.

How could we possibly deal with a situation like this? Is it a lost cause?

No, it doesn’t have to be like this. Although let us not pretend that it would be easy to change. What is required is a structured, systematic approach.

First we must ensure we have the right conditions and infrastructure in place

In the workplace this would be the tools, equipment, guarding, barriers, workplace layout, segregation and other engineered controls. On the roads this would include: road design, and layout with adequate capacity, signage, routing (e.g. avoiding new roads going through small villages); fencing and barriers to keep animals and pedestrians off the carriageway with dedicated crossing points; and control measures such as traffic lights, roundabouts and clear stop/give way delineation.

Next step is to work on implementing the systems

In the workplace this would include: policies, procedures, risk assessments, permits-to-work, lock-out-tag-out; training and assessment of competence; audits and inspections. For the roads this might include: regular awareness campaigns, testing, licensing, a highway code, vehicle maintenance and road worthiness tests; all accompanied by a strong and consistent enforcement regime. Getting all the above in place would be a long and painful process, especially with the implementation of a robust enforcement policy.

Work on the hearts and minds of the people

This is so that they’re not just following the right behaviours because they are afraid of being caught, but because they genuinely recognise all of the potential consequences and the impact these would have on them and their families. We have seen this to a large extent with drink-driving and seatbelts in the UK over the past 20 years. Eventually most people will come to follow the rules because they believe it is the right thing to do. And it’s only most people that we need to convert. Once the majority have implemented a better approach it’s easier for others to join in.

Of course we don’t really go through this whole process in such obvious steps; they overlap and complement each other. One thing is for sure though, if we don’t see strong leadership from the top in this case a willingness from the authorities to invest in infrastructure; send out regular, strong messages; and take firm action when people chose to behave unsafely, nothing will change. Just like in a workplace if managers walk past unsafe acts you can never hope to see real change.

I’ll finish with an observation I made sat in a queue for a toll booth in Gurgaon near Delhi. I looked to one side to see the driver of an auto-rickshaw pull up in the adjacent queue. As soon as he stopped his head lolled forward as he fell sound asleep!

Nick Wharton
Nick Wharton
nick.wharton@tribecc.com