Project Description

carnival uk logo

Culture Assessment programme – ship and shore

Carnival Cruises (Carnival UK & Holland America Group), gave over 20,000 crew the chance to give an open, honest opinion of their experience of safety culture both on and offshore. The survey identified areas of cultural strength alongside opportunities for enhancement. Focus groups really painted a picture of people’s attitudes, values and beliefs around how things are done.

Taking into account a wide range of cultural backgrounds and languages, a clear and impactful communications campaign drove participation and engaged people in the company’s message of a healthy and safe working culture for everyone.

Putting people at the heart of safety and wellbeing

To support and strengthen the culture at Carnival, we worked with them to create a set of behavioural golden rules – a workcode that everyone could engage with. We linked it all to a universal ‘heart’ gesture which became the centre of a communication campaign to raise awareness.

carnival uk golden rules

The Golden rules articulate the behaviours that will drive the difference that is required to maintain the highest standards of safety & health.

Bringing the issues alive with storytelling

To support and strengthen the culture at Carnival, we created a series of coaching workshops for leaders throughout the origanisation. To bring the issues alive we created a series of plausible scenarios.

Each storyline included ‘safety dilemmas’ and introduced cultural themes for leaders to test their attitudes, values and beliefs against. To make the whole project more immersive, part of the films were delivered as 360 experiences and presented in virtual reality headsets.

Leadership immersive workshops with 360° film.

Posters to promote survey helped to achieve a high uptake

Posters to promote survey helped to achieve a high uptake.

Over 20,000 crew and onshore employees got involved in the survey across the group.

Over 20,000 crew and onshore employees got involved in the survey across the group.