Tribe began working with Carnival UK in 2013. From then until 2017 the focus was on Health and Safety but, after an environmental issue in one of the global cruise lines, the programme pivoted to cover a wider Health, Environment, Safety and Security (HESS) remit.
In 2013 the first stage of Tribe’s work was undertaking a Culture Assessment with Carnival UK to understand the current attitudes, values and beliefs around Health and Safety.
The scale and challenge around this was significant, with 20,000 crew members working on ships scattered around the globe with limited internet access. We overcame this by combining a paper-based survey with focus groups to collect results.
The survey identified areas of cultural strength alongside opportunities for enhancement. Focus groups painted a picture of people’s attitudes, values and beliefs around how things are done.
The research findings allowed us to benchmark the company’s cultural maturity and create a three-year strategy.
The strategy included a variety of training, communications and engagement elements at different levels. Key elements included improved effective conversations about safety, a stronger vision, hearts and minds communication and a variety of improved proactive improvement processes.
Taking into account a wide range of cultural backgrounds and languages, a clear and impactful communications campaign drove participation and engaged people in the company’s message of a healthy and safe working culture for everyone.