Examples of Virtual
Reality projects

Many clients have benefitted from our innovative use of technology in this space – BAE Systems Maritime, Biffa, Carnival Corporation, JLL, Nokia, Port of London Authority, Rolls Royce, Thames Tideway to name a few.

We combine VR headsets and 360-degree film to create exciting, ‘sticky’ or memorable experiences.

With all projects, we carry out a discovery stage at the start to make sure we tell a story that really resonates with the audience.

“Our use of VR makes workshops memorable. With 360 filming, it’s like being right there in the centre of the action. A live drama takes place around you, in every direction. You’re on your own in the experience and it’s really immersive so has a greater impact – in the moment and longer term too.”

Clare Solomon, Tribe Creative Director and Co-Founder

Tesco

We produced a ‘spot the hazards’ experience for Tesco. Participants could choose different areas such as the loading bay, the store and the warehouse.

You had to spot as many hazards as possible using your headset. When you correctly identified a hazard, pop-up boxes appeared explaining what could be done to avoid a potential accident or slip, trip or fall.

“I’ve worked with Tribe for a number of years and I believe they genuinely care about making a difference to the safety of colleagues and customers at Tesco.”

Karen Lindley, Health and Safety Culture Manager, Tesco

Nokia

We worked with Nokia to deliver a working at heights training course. Only a small pool of engineers are trained to work at height – climbing towers and carrying out technical procedures at the top. This training course was for the managers of the working at heights teams i.e. people who didn’t actually work at height. The challenge was for them to appreciate what it’s like for workers and minimise incidents.

As well as the 360 film, we created a ‘day in the life’ 2D film of a Nokia team member involved in an accident. The film was told by the injured person and had a strong emotional impact.

For the 360 film, we gave managers a tower climbing experience – complete with vertigo and windy conditions. Filmed using drones, workshop participants felt the relief of reaching the top and then how it would feel to fall to the ground.

Port of London Authority

Port of London Authority keep commercial and leisure users safe on the Thames. As part of a wider piece of work, this film’s aim was to test new starters’ risk perception. Their responses determined the training they’d receive on the job.

The film provided a series of dilemma moments on a boat. Participants made decisions while a ticking clock counted down to decision time. In their headsets, people needed to click on their choice to move onto the next piece of film: ‘You’ve got the wrong kit. What do you do? Do you go back to port or carry on?’

The film had different endings based on your decisions. If you made the wrong choices, the final scene was a man drowning.

BAE Systems Maritime

BAE Systems Maritime are responsible for designing and manufacturing the Royal Navy’s ships and submarines.

We created a narrated ‘spot the hazards’ walk-through to be shown in conjunction with a 2D film. The film ended in a fall from height, allowing participants to have the experience and feeling the emotion.

“Tribe worked with us to deliver the culture change programme and made it such a success. The team at Tribe provided a different lens. We’re in the engineering/manufacturing sector and we could never have pulled off something as creative as this.”

Christian Reeve, Head of Safety, Health and Environment, BAE Systems Submarines

Carnival Corporation & plc

Carnival Corporation & plc is a cruise operator with a combined fleet of over 100 vessels across 10 brands including Cunard and P&O Cruises.

We created an immersive experience for their leadership (Captains and First Officers), allowing attendees to see an accident and the events preceding unfold through the eyes of each character.

After the taking part in the film, attendees took part in a ‘Who Risked It?’ game, talking about the characters and the behaviours shown in the film.

Finally, back in the headsets, attendees watched the different characters deliver monologues as if they were speaking directly to them. Again, the intensity of the experience was heightened as the headsets block out all surrounding distractions.

“Normally when you work with a culture change consultant, they have an off the shelf product. Tribe have their approach but they always tailor what they’re doing for Carnival UK. Everyone at Tribe is very knowledgeable, creative and open minded and there is a strong sense of collaboration.”

Russell Hobbs, Director, Safety & Environmental, Carnival UK