Nurture change and inspire with creative engagement

Drive the change at every level of your business, with a range of bespoke tools, technology and workshops – all based on our insightful analysis of your company’s culture.

Address any skills gaps by using our coaching, training and communications. We raise awareness with messages that really stick and help you nudge the behaviours that will make all the difference.

motivate approach to culture change

At a glance

Leadership support

  • Influential storytelling

  • Leadership coaching plans

  • Immersive virtual reality workshops

  • Interactive virtual workshops

Employee awareness

  • Walk-through inductions

  • Awareness campaigns

  • Accident recreation

  • Hero storytelling

Supervisor briefing tools

  • Huddle cards

  • Near miss and bright ideas boards

  • Point of work nudge campaigns

  • Augmented reality

Interactive training

  • E-learning programmes

  • Live and virtual events

  • Inspirational speakers

  • Bespoke film

  • Viral video campaigns

Leadership support

  • Influential storytelling

  • Leadership coaching plans

  • Immersive virtual reality workshops

  • Interactive virtual workshops

Your leaders are critical to the success of your culture enhancement programme. While they may be committed to the programme and understand their important role, it’s highly likely they’ll need some support to identify the practical things they can do differently as an individual and as part of a team.

Whether it’s understanding how to influence and support a just and fair culture, being more visible and involved in understanding risks, or asking the right questions on safety walks, our culture workshops touch your leaders’ hearts and minds.

Gaining their commitment, while giving them the skills to influence the attitudes, values and beliefs of others, will have dramatic and positive effects on your programme.

Carnival UK logo

How did we help Carnival Cruises’ leaders improve the issue of non-compliance?

carnival leadership support
carnival leadership support

Carnival Cruises
To support and strengthen the culture at Carnival, we helped their leaders embed a more consistent approach to dealing with non-compliance.

Some teams reported more near misses than others and some felt more confident speaking up when thing went wrong. The safer teams had leaders who were seen to consistently treat people openly and fairly.

To drive this learning throughout the business, leaders joined interactive training sessions called ‘The Blame Game’ where they understood and followed a framework to investigate non-compliance in a fair way.

The stories came from across the business, using actors to bring the scenarios to life.

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Employee awareness

  • Walk-through inductions
  • Awareness campaigns
  • Accident recreation
  • Hero storytelling

Culture is all about people – their attitudes, values and beliefs. To drive a sustainable change takes a well planned, multi-layered approach.

Once you’ve identified the behaviours needed to drive the difference at each level of the business, your programme of communications and awareness must carefully nudge people, remind them and sell them the benefits.

You’ve got to make it personal. You’ve got to identify and retell the cultural stories that typify the behaviours you want repeated. This will drive momentum for change.

rolls royce logo

How did Rolls Royce bring safety culture alive to reduce accidents?

employee wareness - roll royce

Rolls Royce – ‘Who Risked It?’ workshop
Understanding the role culture plays in accidents and incidents formed the basis of a lively and thought-provoking workshop we developed and deployed for Rolls Royce. Modelled on the ‘Cluedo’ game, participants pieced together clues using evidence from emails, film or audio clips, witness statements and incident reports to find out ‘Who Risked it?’.

Teams built incident boards to make the connections between people’s actions, how they were influenced by others and affected by human factors.

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Supervisor briefing tools

  • Huddle cards
  • Near miss and bright ideas boards
  • Point of work nudge campaigns
  • Augmented reality

It’s well recognised that supervisors are the glue between leaders and the workforce. They have a complicated juggling act to perform to get the job done – and done safely – while trying to meet leaders’ demands and day-to-day workforce challenges. 

It’s a massive challenge to deliver interesting daily briefings. Often engagement skills aren’t part of the training to prepare them for the role.

We offer a range of bespoke training and coaching workshops to improve their presentation confidence and engagement skills.

We create huddle cards, toolbox talks and briefing frameworks to encourage two-way conversation and interactivity. They are highly engaging but easy and practical to deliver. To keep things personal and involving, we include links to films and culture stories.

nokia logo

How did we help support Nokia’s supervisors?

nokia supervisor briefing tools
nokia supervisor briefing tools

To help Nokia develop and roll out their Global Life Saving Rules programme, we supplied supporting communications, including managers’ guides, presentations, employee ‘z-card’ pocket guides, e-learning and an interactive app for supervisors to deliver on-the-spot training.

We also created a follow-up e-learning module ‘Making Tomorrow Safer’ to help people identify and understand the key safety risks at Nokia and apply the Life Saving Rules to minimise these risks. It also gave them the chance to learn from real life experiences of incidents at Nokia. The course was translated into 11 languages and, to date, has been completed by over 100,000 employees worldwide

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Interactive training

  • E-learning programmes
  • Live and virtual events

  • Inspirational speakers
  • Bespoke film
  • Viral video campaigns workshops

Who hasn’t dreaded sitting through a dull health and safety training day? Over the years, H&S training has got itself a bad name, so it’s no surprise that enlightened businesses are turning away from tedious PowerPoint or chalk ‘n’ talk sessions to try something new and inspiring.

At Tribe we have re-invented safety training to be something that’s highly engaging, memorable and sticky. We use your cultural stories to drive engagement and bring people with us on a learning experience, including plenty of time for reflection and self-discovery.

Whether it’s through interactive workshops, consultant-led sessions, thought-provoking films, drama and live events or e-learning training tools, we help you engage your teams, raise awareness, switch on lightbulbs and ultimately change behaviour.

port of london authority logo

How did we use storytelling to drive safety culture at Port of London Authority?

Port of London Authority
port of london authority – New starters ‘Virtual’ soap opera

Port of London Authority were keen to create something completely different for their new starters’ induction. Our challenge was to develop a three-hour session that would deliver a highly entertaining and educational experience, while assessing the risk perception and aptitude of delegates.

Our solution was a ‘choose your own adventure’ immersive ‘soap opera’ – all delivered using a combination of 360° film via VR headsets and high quality 2D drama, viewed together on the big screen. Each story ended in a dilemma moment, giving delegates seconds to decide what they would do. Their decisions led to a surprising turn of events that showed some important learnings – while managers at PLA got to learn something about each new starter by analysing the choices they make.

The information presented a valuable opportunity to shape the ongoing training and support for each individual.

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Putting vavavoom into Zoom
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