Prepare the ground and sow the seeds for change

Before you start to think about changing the way people behave, you first need a clear view of where your culture is today.

Tribe has over 20 years’ experience in assessing culture. Whether it’s a snap-shot review to accompany your own survey or a full culture assessment, we can help you discover the reality of your present culture and benchmark you with over 200 other organisations.

We’ll help you activate your culture change programme, bring your leaders on board and devise a strategy and long-term road map. You’ll receive powerful messaging to launch your new vision and drive the behaviours required to realise a change in people’s attitudes, values and beliefs.

activate

At a glance

Culture
assessment

  • Question set and logistics planning

  • Focus groups

  • Survey promotion

Senior leadership
engagement

  • Inspirational storytelling programmes

  • Conversation skills coaching

  • Personal development plans

  • Just culture programmes

Strategy &
planning

  • Strategy documents

  • Communication road mapping

  • Chairing committees

  • Regular webinar support

Culture & vision
messaging

  • Programme identities

  • Work code infographics

  • Golden rules programmes

Culture Assessment

  • Question set and logistics planning
  • Focus groups
  • Survey promotion
  • Benchmarking

A Safety Culture Assessment is a chance to take an open and honest look at the current attitudes, values and beliefs of your workforce with regards to safety, health and wellbeing.

With over 20 years’ experience in assessing safety culture, we know exactly the right questions to ask. We know what to look for to help you understand the strengths in your culture and where there is room for improvement.

You will receive a bespoke package, including a combination of online surveys and focus groups, with a communication toolkit designed to drive excellent participation rates. From this rich data, you’ll be benchmarked against a five-level culture maturity matrix and we’ll identify the behaviours to drive the difference.

carnival

How did we get the measure of safety culture across a fleet of ships for Carnival?

we want to know how you see safety - carnival cruises
carnival cruises smiley faces
carnival cruises - culture Assessment programme – ship and shore

Carnival Cruises (Carnival UK & Holland America Group)
Carnival Cruises gave over 20,000 crew the chance to give an open, honest opinion of their experience of safety culture both on and offshore. The survey identified areas of cultural strength alongside opportunities for enhancement. Focus groups really painted a picture of people’s attitudes, values and beliefs around how things are done.

Taking into account a wide range of cultural backgrounds and languages, a clear and impactful communications campaign drove participation and engaged people in the company’s message of a healthy and safe working culture for everyone.

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How do you create a safety culture?
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Senior Leadership Engagement

  • Inspirational storytelling programmes
  • Conversation skills coaching
  • Personal development plans
  • Just culture programmes

Getting your leaders’ 100% buy-in to any change in culture is critical. Without leaders’ continued re-enforcement, the change won’t stick. It might even go backwards.

Our engagement programmes for senior leaders help them understand the reality of your current culture and demonstrate their critical role in driving change. We work with them to articulate their vision for the future and coach them in how to lead the journey.

We help them see what’s required of your people to meet that vision, and specifically the practical things that leaders need to do to influence and support those behaviours. Once all this is agreed, we help you launch these messages to the workforce, including authentic messages of commitment from the senior team.

biffa logo

How did we engage with senior leaders at Biffa?

biffa safer together

Following a full safety culture assessment for UK waste company Biffa, senior leaders wanted to understand first-hand the assessment’s strengths and challenges.

We saw this as an excellent opportunity to demonstrate their commitment to driving a better and safer working environment for everyone.  We created a series of mini-documentaries that followed leaders in ‘A day in your shoes’. We saw leaders going out with waste crews at 5am in the morning, having candid conversations with team members and experiencing the highs and lows of daily life for their people.

From crisis to opportunity
expert opinion

Strategy & Planning

  • Strategy documents
  • Communication road mapping
  • Chairing committees
  • Regular webinar support

Your people must take ownership of the programme from the outset. We work with your key stakeholders to agree the strategy, shape the programme and create an engagement roadmap, with a timeline for development and deployment.

We’ll work together to identify and coach people in your organisation who will drive the programme. It’s normally broader than just the safety team and includes steering groups and safety champions. These people will run the programme, respond to changes, listen to feedback and continue a programme of engaging communications to make sure it has a lasting impact.

We also design a support package that works for you, with a Tribe consultant, dedicated to your programme to provide as much or little support as you require.

cobracable logo

How did we deliver a cross-border culture programme for COBRAcable?

cobra cable better together

COBRAcable culture programme
Our team of creative and strategic consultants worked with the project leads of this complicated joint venture project to create and deliver a safety culture strategy and communications programme to support the length of the project. Working with a steering team comprising representatives from each contractor, we provided help and guidance to keep the culture alive through each stage of the project.

We supported the launch of their ‘Better Together’ behavioural framework, bi-annual stand down events and the production of a quarterly update bulletin. As the project swelled in numbers, we identified and trained champions to mentor and support work teams and embed the behaviours on site.

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Resetting your North Star
expert opinion

Culture & Vision Messaging

  • Programme identities
  • Work code infographics
  • Golden rules programmes

Using insight from your organisation, we help you create a vision statement and set of practical behaviours for your leaders to lead by and your workforce to follow. 

We pull everything together with a set of creative, sticky messages to make the programme tangible and relevant, while providing clear and simple guidance, allowing everyone to get involved.

We’ll help you find the cultural stories that typify these behaviours and paint a picture of your envisioned culture. We then build a communications strategy so you can embed the messages and bring them to life in an awareness and engagement programme.

biffa logo

How did we create a vision and workcode to drive change for Biffa?

Biffa – Safer together & PACT
Following a culture assessment, we worked with Biffa to develop and launch their powerful new work code ‘Safer Together’. Underpinning the work code was their Safety ‘PACT’ – a set of key behaviours that everyone – leaders and colleagues – could commit to on a day-to-day basis.

Safer Together involved a programme of activities and supporting communications. Workshops for leaders and supervisors used VR headsets to share an immersive story and people at every depot and site accessed the films via QR codes embedded into signage and briefings.

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Give your safety vision a health check
expert opinion

Motivate

Cultivate